《2024 带ppt 双英 国际市场营销 广番职 130讲 视频教程》

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 Create value with customers: marketing and international marketing

1.1 Learning objectives
1.2 Market and customer needs
1.3 Creating value with customers
1.4 International marketing
Understand customer value: the analysis of international marketing Environments
2.1 Learning objectives
2.2 International marketing environment
2.3 Political & economic environment
2.4 Social-cultural enviroment
2.5 Macro environment-technological & natural enviroment
2.6 Micro-environment
Explore customer value: international market research
3.1 Learning objectives
3.2 Methods of international marketing research
3.3 Marketing research tools
Understand Customer Value: Analysis of Buying Behaviour
4.1 Learning objectives
4.2 Analysing Consumer markets
4.3 Analysing Business Markets
Identify customer value: Target market positioning
5.1 Learning objectives
5.2 Market Segmentation
5.3 Market Targeting
5.4 Market Positioning
Build customer value: products, services and brands
6.1 Learning objectives
6.2 Product Characteristics and Classifications
6.3 Marketing through Product Life Cycle
6.4 Branding
Obtain customer value: Price a product
7.1 Learning objectives
7.2 Setting Prices for products
7.3 Determining the pricing strategy
Distribute customer values：marketing channels
8.1 Learning objectives
8.2 Building the supply chain and marketing distribution
8.3 Managing Marketing Logistics and distribution channels
Deliver customer value: Promotion Strategy
9.1 Learning objectives
9.2 Promotion & Promotion Mix
9.3 Advertising
9.4 Sales Promotion, Personal Selling and Public Relations
Engage customers in marketing: New marketing strategies in digital economy
10.1 Learning objectives
10.2 Understanding digital marketing and social media marketing
10.3 Conducting content marketing
Supplements about marketing in China
11.1 Incredible China
11.2 Belt & Road Initiatives in Marketing
11.3 Chinese culture in marketing

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